In 2006 the International and National Visitor Surveys ran a suite of supplementary questions to identify more specifically Food and Wine Visitors. This supplementary questionnaire probed awareness of Australia as a gourmet culinary destination.

Food and wine visitors are defined as any holiday or leisure traveller who stated that one of their reasons for taking the trip was to experience Australia’s food or wine. This is derived from the definitions in the International and National Visitor Surveys.

Visitors were asked whether they participated in any food related activities such as; undertaking or watching a live cooking class or demonstration; going to a food festival or market; sampling Australian produce and to identify the type of eating venue they ate at; the medium used to choose the restaurant; if they had purchased any food products to take home and whether they would recommend Australia’s gourmet food.

This Snapshot data has been primarily extracted from the Tourism Research Australia International and National Visitor Surveys.