When visitors think of their holiday, it is normally in terms of a destination.

Within Australia there are a total of 85 defined tourism regions. Within these regions there are numerous stopovers at which a visitor can stay.

To gain accurate and region specific data to aid tourism decision making, it is often more appropriate to survey from the view of the destination, rather than the visitor.

Increasing regional dispersal is a good way to help develop regional economies. Tourism Research Australia enables access to reliable, independent visitor information at these levels supporting the tourism industry to develop these regional industries to grow tourism and the regional economies.

Where else can I find information?

Tourism Research Australia has a wide range of services in addition to our core publications. These services include Consultancy Services, Statistical Enquiry Service, Online Data Package and links to Useful Websites.